The Display Advantage Group designs, engineers and manufactures custom Point of Purchase displays (POP) that help promote consumer products at retail. We work in all materials; such as metal, plastic, wood, and corrugated, or any combination that will help to achieve our clients merchandising objectives. Typically, we work closely with medium to large size companies to find unique ways to merchandise their products and educate consumers at the point of sale.
Clients often choose to work with us because they are frustrated that their current suppliers aren’t able to manufacture high-quality display programs within their ever-shrinking budgets. While others have told us that they are disappointed that others can’t seem to provide them with custom displays that are eye-catching and make their product stand out at retail.
We believe the secret to in-store marketing success is creating inspiring, interactive and efficient displays that attract, engage – and of course – amuse consumers.
Company & Family
In 2016 Display Advantage Group was formed as a result of the merger of Global Marketing Group and MP Displays. Our Co-Presidents, David Wiesenfeld and Michael Parkes began to forge their business relationship together over 30 years ago.
Since then, they built their unique businesses. Reflecting on their years of friendship they began to realize how nicely their business models complemented one another. After an extended “courtship”, they decided to bring their work families together. The merger has built an extended network of manufacturing partners allowing Display Advantage Group to respond quickly to the fast-paced and time-sensitive needs of our clients.
Customers become clients because they feel supported throughout the course of a project. We keep our clients engaged in every aspect of a program to ensure confidence, trust and limit surprises. We delve into the when, where, what, why and how of every new challenge – and provide solutions that answer unique needs.
Our Company
Through the development of a project, we work with our clients’ budgetary parameters and timelines to determine optimal materials, production methods and whether a project should be produced domestically or in our factories in China.
We also facilitate distribution to retail and warehousing services as needed. Whether producing domestically or in China, we have our Quality Control Managers on the production floor monitoring all stages of a project’s assembly. Our production department develops quality control standards for each project to facilitate our QC staff for each stage of a project.
"Immersive Merchandising"
We appreciate that each display project holds its own unique challenges and requirements. Naturally, we engage our clients in each step of the development process and maintain an open dialogue about new developments and the production process. We call it immersive merchandising.
This enables us to work closely with our clients with a specific focus on merchandising objectives, budget, and timeline. Open communication with both clients and the retailer helps us to deliver on expectations. The process enables our clients to remain in sync throughout a project from conceptualization through production.
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Phase 1 – Market research and initial concept ideation
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Phase 2 – Concept modifications, rendering, and preliminary engineering
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Phase 3 – Prototype engineering, functional prototype
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Phase 4 – Production, shipping
Our Portfolio
Contact Us
Your opinions are important to us. Whether it is a simple question or a valuable suggestion, we are here 24/7. You can call us by phone or email us directly.
Address
Display Advantage Group
230 West Broadway Suite #211
Long Beach, NY 11561